Recently, I started optimizing my LinkedIn profile and just accepting anyone who wants to connect. I used to be very stingy about connecting . . . but then I realized I didn’t really read what most people wrote on LinkedIn. I expect people there to spam me. And believe me, with Overpass I get tons of spam.  So, I’m happy to connect with anyone.

But I won’t accept just anyone as a Facebook friend. That’s not for business. True, a lot of the stuff that is posted there is a bit self-serving and annoying. And I suppose I have occasionally posted about an Overpass project I’m excited about. I don’t post too much.  But I will unfriend anyone who tries to sell me something. My friend request queue is full of people from offshore companies who want to cozy up to me.

Today, while at Subway grabbing a quick lunch (I’ll do this maybe once a week or two weeks), they gave me a Christmas card. It was really cool. I posted it on Facebook saying that every fast food restaurant knows me (which many do).

One of my friends from High School sells dietary supplements (or some weight watchers thing or something). She saw this as an opportunity to strike. She commented “Sry but this is so sad. You shouldn’t go to so many fast food restaurants. If you want to try healthy food, I have plenty :-)” or something like that. I wish I could say this didn’t bother me. But it did . . .big time. Not only was I insulted . . . . but I was angry that I shared something I thought was funny and it was used to try to sell me something.  I deleted the comment and unfriended her. I would never speak to a friend like that . . . but I never knew her that well. I should not have let her into the inner circle.

With Overpass, I am a terrrible salesman because I hate this attitude. I hate the idea of looking at others as leads or prospects. I certainly hate being seen as a lead or prospect.

Ever say anything on Twitter and get immediately (automatically) favourited or retweeted? That’s someone’s tactic. Every marketing book tell you to be personal in this way (the “tactic” alone makes it phony).  I don’t like to share a lot online for this reason.

Occasionally, I’ll open up Twitter and look at nearby tweets. It’s usually kids tweeting at each other and being childish and stupid . . . and I love this. This is the way it was supposed to be. This is organic and people communicating with each other. No tweet schedules or “retweet if you agree” or searching for keywords. Marketing ruined all this (the same way it made email so difficult).

Anyway . . . rant over. If you friend me on Facebook and I don’t accept . . . please, no hard feelings. But connect with me on LinkedIn and you can spam me until the cows come home. I don’t mind.

It’s been a while since I’ve posted anything here, so I’ll just give a quick update on what I’ve been working on.

I’ve still been blogging, but I’ve created a new blog for the Overpass site.  This is a place I can post all of my more technical posts.  It’s located at http://blog.overpass.co.uk/

I’ve been posting to this blog for over 6 years now—everything from personal stories to technical posts.  My friends aren’t interested in what I think of .Net 4, and the developers don’t care that I’ve run a half-marathon.  So, I’ve created a new site for the technical posts and can use this one for more personal posts.

This blog gets between 20 and 50 new hits a day from search engines.  Most are from people who have a problem that I’ve had before and found a solution to.  Nothing gives me more satisfaction than getting an email or a comment from someone who says “I’ve been trying to solve this problem for hours.  Your post really helped.  Thanks.”  It’s nice to think that there are posts I’ve written 3 or 4 years ago that still help some people now—long after I’ve forgotten about them.

I might as well have some of that traffic go to by company site.

You need a blog!

When I started this blog, I was mocked.  “Eric, why do you need a blog?”  Obviously, he thought I had nothing worth saying.  No one needs one.

I think that everyone should have a blog.  Even if they don’t often post.  A blog just a place to put down what you think where anyone can read it.  It’s not like you run a newspaper where you have to build a subscription base and keep readers entertained.  Most of your readers are not regular visitors anyway, but find your posts through a search engine.  Contrary to what these “Social Media Consultants” will tell you, a blog is not always about self-marketing.

If you go to a bad restaurant, tell the world about it.  If you have a good experience, tell the world.  If you get screwed over by a company who won’t give you a refund for a bad product, tell the world.  If you find a cool site online, tell the world.  It’s not likely that people will follow you or read everything you write.  It’s more likely that people will find your post when they are researching things on Google.  Think of it as giving back to the web community.

If I’m thinking about buying a product or service which requires any heavy contemplation, I Google it.  I Google every company to see what people think about them before I go work with them.  If no one has said anything (except the company itself on a crappy brochure site), I worry.

As a person in a technical industry, it’s even more vital you have a blog.  If I ever spend hours trying to solve a problem and finally find a solution in the end, I consider it my civic duty to post the solution online so others don’t have to go through the same trial-and-error process I did.  In my job, I rely on Google and the generosity of people all over the world who have taken time to post their solutions to problems online.  It would be wrong not to do the same.

A blog is not the same as Facebook or Twitter or forums or any of the other social media sites out there.  Facebook is too closed (and it should be).  I update Facebook for my friends.  Twitter is too fleeting.  No one reads a tweet written two months ago.  Forums are more about debate and back-and-forth than about expressing ideas (a dialogue instead of a monologue).  A blog is a place you can write something down and have it stay there forever.

Of course, since a blog is open to all, it’s not a place for pictures of your kids or tell people when you’ll be out of the house.  It’s not a place to discuss personal problems (unless they could help others and don’t infringe on the privacy of others).  But it is a place to express your opinions and relate experiences that could be helpful to others.  I’m surprised more people don’t use alias’s so they can get really personal.  A blog is also a great place to put your CV.

But just because you have a blog, it doesn’t mean you think you’re Bill Gates, or Steve Jobs, or Walter Kronkite.  It just means you are one of 6 billion people in the world who has something to say.  That’s what the internet is all about.

Anyway, if you enjoy reading the technical posts here, you can now find them showing up on http://blog.overpass.co.uk/

The Tweetup in Oxfordshire went well the other night.  There were people from all over Oxfordshire and from around outside areas like Newbury.  I arrived a bit late, so got there just in time for "Monday Night is Pie Night" (how can an American not attend that?) and spoke with some complete strangers.

There must have been about 50 people there.  The demographic was mostly white and middle-aged and more affluent.  Watching the local tweets, I know that Twitter is a big thing with younger secondary school kids.  But this was not their scene.

The tweetup took place at a very nice restaurant called the Fallowfields Country House.  From what I gather, the owner, Anthony Lloyd, is very big into technology and twitter.  He blogs, tweets, and his restaurant has a nice website.  He is definitely using this social networking trend very skilfully.  I think his use of Twitter and blogging actually brings a lot of people to his fancy restaurant that would not travel out into this village regularly.  I, being primarily a burger guy, would not have entered such a posh looking place on my own, but will probably bring the family back to to this place often.  I didn’t get much time to talk to Anthony, but he set up a nice evening and has a beautiful restaurant.

I showed up a bit late to the Tweetup.  I was working later than I had hoped I would be, so I arrived at the tail end of the networking portion of the evening. 

The natural wall-flower in me fought to take over, but I took a deep breath and jumped into a group of people having a conversation.  This is always difficult.  At networking-type events, like seminars and stuff, there are usually clusters of people standing around and it always looks like half of the people already know each other (they don’t— they are just better at introducing themselves than I am), so you don’t really want to butt into a conversation.  But the alternative is to stand and pretend to be reading stuff on your phone.  So I jumped in there, "Hi, I’m Eric Wroolie.  I’m going to pretend I’ve been standing in your group the whole time and maybe no one will notice."  The conversation always goes to my accent— and that gives me something to talk about.   “Why would you move to move out here?” “You’re not Canadian are you?” “Well, you haven’t lost your accent at all.” When asked what I do, I tell them I’m a software developer (although I’ve read enough to know I need an elevator pitch for this moment –“I work with small to medium-sized companies helping them with outsourcing software development” — but it’s too hokey and I won’t do it). 

I met one dentist who is using social networking to bring in more business and it seems to be working for him.  I met a guy who told me he was a trainer, and since I used to work at Sea World as a kid— I assumed he meant animal trainer, but he assured me he taught sales training and presentation skills.  And, of course at this kind of event, I met other software people.

I sat down at a table with people who all knew each other.  They were members of BNI— a British networking group.  I attended a BNI breakfast meeting years ago, and was sure they were going to try to persuade me to attend another one.  I got the impression they attended a lot of these things all over the southwest.  But most of the people I met weren’t career networkers, so it wasn’t so bad.

It was a nice evening.  The pie was fantastic.  I met some nice people.  Not one business card was exchanged—so it felt lower on the sleazy factor.  If you have a tweetup in your area, it might be worth considering attending.